Tom Tinsley - Expert Witness

Professional Summary | Testifying Experience| Disciplines | Experience | Education | Publications & Presentations | Organizations | Focus Areas

Tom Tinsley

Tom Tinsley has over 40 years of experience in all levels of information technology including software development, technical management and enterprise architecture. Mr. Tinsley has worked in the commercial banking, media, government and retail industries. Mr. Tinsley has hands-on experience across a broad spectrum of programming languages, application servers, and database systems with expertise in development languages and standards used to deploy applications on the internet.

Retail applications include retail store catalogs, portals, and tracking systems for supply chain. Mr. Tinsley designed and implemented Point-of-Sale systems including credit and debit card approvals and authored a book on Enterprise Architecture using the retail business and systems as the examples of the architecture models. In commercial banking, he implemented multiple banking ACH systems using NACHA standards. He developed and managed retail banking item-processing systems using MICR sorter/readers and wrote and developed program code for banking and retail store systems. He has applied project methodologies from waterfall to agile.

Mr. Tinsley is the author of three books: Enterprise Architects: Masters of the Unseen City, Deadlines and Duct Tape, and Self-Service IT: Just Plug In. He also has a patent pending on one of his many process improvement inventions.

Testifying Experience

Mr. Tinsley has 5 years of expert testimony and he has been instrumental in software contract disputes, copyright litigation, and patent litigation including IPR. His expert report in Alexander Interactive, Inc. v. Adorama, Inc. was instrumental in an overwhelming judgment for the client. This case involved contractual commitments for the delivery of a website utilizing agile project management. In a positive judgment for the client, he provided expert consulting in Bluegrass Bicycle v. Leapfrog on internet sales projections and eCommerce software product development. He has also been the testifying expert on software copyright involving the use of software reverse engineering in 1st Team Technology, Inc. v. System Engineering, Inc. and consulted on multiple patent infringement cases.

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Software Development
Enterprise Architecture
Enterprise Infrastructure
State Government
Case Types
Enterprise Architecture
Supply Chain

Professional Summary

eCommerce 15 years eCommerce framework including Internet store, conversion of channels, supply-chain monitoring, and partner integration; Application servers, message systems, and BPM tools for development.
Systems Architecture 20 years Service-Oriented Architecture, Event-Driven Architecture, and Web 2.0, Agile software development methodology, Object-Oriented (Java, Java Enterprise Edition, .Net), Web (WSDL, XML, HTML, JavaScript, Ajax), Mainframe (Z/OS, JCL, PL/1, COBOL), Delphi, C, C++, and XQuery, UML and use cases, J2EE standards, E2B portals using XHTML, XML, and Ajax, XSL, DTD, XML Schema, and CSS, SCA, Unified Software Development Process
Enterprise Architeture 12 years Retail and commercial banking systems; state finance, budget, and capital resource systems; retail marketing, supply-chain and store systems; television program line-ups and statistical viewing projections. Strategic Planning, Domain Modeling, Reviews & Exception Processes, Six Sigma, Current State & Target Architecture, SOA & EDA, BPEL (Oracle, BEA, IBM), ESB (BEA AquaLogic, Microsoft BizTalk), Application Servers (BEA, Jboss), Portals (SharePoint, Portlets, WSRP), Communications (IBM MQ)
Product Management 10 years Government: Statewide Accounting, Payroll, Health Insurance, Bill Tracking, Facilities Management and Capital Improvements.
Retail: Direct Mail Marketing, Marketing Program Performance, Product Publications and Product Copy Management
Banking: Demand Deposit Accounting, Savings, Installment Loans, Automated Teller Machines, Branch and Teller Systems, and Credit Card.
Insurance 2 years Insurance claims and payments processing; business process analysis and workflow design

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Professional Experience

2010 to Present - Senior Consultant, eComp Consultants - Tampa, FL

2007 to Present - Consultant and Author, Tinsley Innovations - New Port Richey, FL

2007 to 2009 - Domain Architect for EAI, Publix Super Market - Lakeland, FL

2002 to 2007 - Architecture Office, Nielsen Media Research - Oldsmar, FL

1997 to 2002 - Enterprise Architect, Service Merchandise - Brentwood, TN

1992 to 1997 - Director of Information Systems Management, Finance and Administration, State of Tennessee - Brentwood, TN

1991 to 1992 - MIS Consultant, Computer Progress United - Louisville, KY

1989 to 1991 - Vice President Retail/Delivery Systems, First American Corporation - Nashville, TN

1988 to 1989 - Director of Information Systems, Lehigh Corporation - Lehigh, FL

1976 to 1988 - Vice President of Application Systems Development, Barnett Banks - Jacksonville, FL

1974 to 1976 - Manager of Technical Services, First National Bank of Atlanta - Atlanta, GA

1966 to 1974 - Assistant Vice President, Manager of Systems Programming, Trust Company of Georgia - Atlanta, GA

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Education, Licensure, and Certifications

BBA – Bachelor of Business Administration, 1974, Georgia State University

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Publications & Presentations

Professional Organizations

Focus Areas

  • Retail Banking Systems (Deposits, Savings, Lending, Credit Card)
  • State Government Systems (Accounting, Facilities Management, Budget)
  • eCommerce Systems (Store, Mail Order, Internet, Credit Card, B2B, B2C, Portal)
  • Enterprise Architecture Frameworks (Gartner, TOGAF, NIST, Zachman)
  • Component Architecture (Object-Oriented, Service-Oriented, Event-Driven)
  • Data Base & Business Intelligence (Relational, Rules Engines, OLAP)

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