Robin Pokoj - Expert Witness

Professional Summary | Testifying Experience| Disciplines | Education | Experience | Publications & Presentations | Organizations | Focus Areas Robin Pokoj

rpokoj@ecompconsultants.com

Robin Pokoj has 30 years' experience in planning, development, and management of technology-dependent businesses, specializing in ecommerce, emarketing, web enabled publishing, and telecommunication technologies. Particular expertise is in formulating internet strategies, deploying web enabled technology, and applying marketing principles and techniques via electronic media and the internet. Her background encompasses domestic and international contract management, SLA and SOW development, business process analysis, project and product management, marketing, and sales. She has experience in a broad array of industries and she has held numerous executive level positions in ecommerce, telecommunications and marketing.

Ms. Pokoj is the CEO of eComp Consultants, founder of an innovative online, on-demand sports education company and oversees the strategy, development and management of several corporate web properties, including websites, social media, online marketplaces, and blogs.

Testifying Experience

Ms. Pokoj is a seasoned expert whose testifying experience encompasses several areas of litigation including Expert Reports, Depositions, and Hearings (Court and Arbitration). Ms. Pokoj’s expert witness testimony played a significant role in a no damages award in favor of her client in a large and complex advertising and online marketing case. Her testimony on various promotional activities (YouTube, Facebook, Twitter, SEO, SEO, Broadcast Television, and Tradeshows) was extensively cited and credited with eradicating plaintiff’s claims of over $3 million dollar in damages. In a recent case involving trademark infringement, Sticky Holster Inc. v. Tagua Leather Corp, No. 2:14-cv-500-FtM-38CM, the judge sited and affirmed Ms. Pokoj’s testimony on website design and architecture resulting in a favorable verdict for her client.

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Disciplines

Technologies
Internet/e-commerce
eEducation
Call Center & Customer Care
Industries
Telecommunications
Retail /Manufacturing
Heathcare
Case Areas
Patent Litigation
Patent Portfolio Evaluation
Contract Disputes

Professional Summary

eCommerce 16 years Ecommerce Site Development, Online Content Management and Distribution, Online Training, Search Engine Optimization (SEO), Pay Per Click (PPC) Search-Engine Advertising, Social Media Marketing, Affiliate Marketing, Online PR, E-mail Marketing, Newsletter Publishing, Amazon Marketplace, eBay, Web Analytics, Contracts, Service Level Agreements, Fees and Royalties Arrangements.
Internet 19 years Internet based customer care and service management, Web Site Development, Internet Billing, Web Portal Development, Web Application Development, Software Development, Project Management, Graphical User Interface Design
Telecommunications 14 years Billing systems, network management, client/server implementation, middleware support for centralized and distributed configurations.
Business Process Methodologies 7 years Development and implementation of business process methodologies using metrics and measurable technical processes and controls, Software Engineering Institute's Capability Maturity Model (SEI/CMM), ISO 9000 and other industry standards
Product Management 20 years Product Management, Account Management and Vendor Management, competitive & target markets analysis, product strategy, sales and marketing strategy, service costing/pricing, software development and SLA contracts, schedule and quality compliance, resource & contract dispute management

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Education, Licensure, and Certifications

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Professional Experience

2009 to Present - CEO / Senior Consultant - eComp Consultants - Tampa, FL

2006 to Present - Founder/Co-Owner - Softball Excellence LLC. - Tampa, FL

2001 to 2006 - Vice President eBusiness - Evatone, Inc. - Clearwater, FL

1999 to 2001 - General Manager - NETime Verizon Data Services - Temple Terrace, FL

1988 to 1999 - GTEDS Data Services - Temple Terrace, FL

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Publications & Presentations

Professional Organizations

Focus Areas

  • User Interface Design and Usability
  • Content Management and Distribution
  • Web Applications and Services
  • Enterprise-wide Systems Integration
  • Billing Systems
  • Call Center & Customer Care Technologies
  • Internet/eCommerce
  • Search Engine Optimization
  • Search Engine Marketing
  • eLearning
  • Multimedia
  • Telecommunications

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