Peter Kent - Expert Witness

Professional Summary | Testifying Experience| Disciplines | Experience| Education | Publications & Presentations | Focus Areas

Peter Kent

Peter Kent has over 30 years’ experience in all aspects of software development and the Internet. He has a background in book publishing and technology, including e-commerce development, product development and management, user-interface design, software-product design, consumer research, training, and documentation. He has held numerous executive level positions in the ecommerce and e-publishing industry.

Mr. Kent is a nationally known expert in online marketing, search engine optimization, search engine advertising, affiliate programs, and online public relations. He founded Top Floor Publishing, an e-commerce service provider for "online enabled" e-publishing and e-commerce sales. Mr. Kent is also experienced in "re-commerce", the purchase and resale of used products online, including managing an Marketplace store. He is an accomplished public speaker and author of dozens of books about the Internet and online marketing.

Testifying Experience

Mr. Kent has served as an expert on over 60 cases providing depositions for 17 cases, testimony at 3 trials and 1 JAMS hearing. His expert testimony was instrumental in convincing the court of the admissibility of a piece of prior art for Defendant OptumInsight in software patent litigation, and his report was key in successfully defending Crakmedia against an Internet affiliate-marketing patent. His testimony also helped Plaintiff Taher Scherzay prevail in a software contract dispute against 1-800-DENTISTS in a JAMS hearing, and helped Harbor Breeze Corporation win a judgement in an unfair-business-practices case.

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Search Engine Optimization
Online Advertising
Website Development
Internet Merchandizing
Online Marketing
Case Types
IP Infringement
Trade Secrets
Software Contract Disputes

Professional Summary

eCommerce 18 years Search Engine Optimization (SEO), Search Engine "Link" Campaigns, Pay Per Click (PPC) Search-Engine Advertising, Affiliate Marketing, Online Advertising, Online PR, "Community" Marketing, E-commerce Site Development, Improving Online "Conversions", Amazon Marketplace/FBA Merchandising & "Re-commerce"
Internet 22 years Web Site Development, Web Application Development, E-mail Newsletter Publishing., Software Comparison, Project Management, User Interface Design
Publishing 26 years Published over 50 Internet-related books, award winning technology column in two newspapers, hundreds of periodical articles,'s E-commerce Expert, video-training courses (SEO, Linking for SEO). Extensive public speaking including 100+ radio show guest appearances, seminars, panels, workshops, teleseminars
Expert Witness 8 years Expert testimony for Pay Per Click keyword bidding, Affiliate Marketing and Ecommerce, Internet Billing System, Tax and fee billing, Multimedia, Domain Name and company name trademark disputes, Effects of trademark confusion on search-engine traffic. Over 30 cases providing expert reports, 16 depositions and 4 trial testimonies

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Professional Experience

July 2010 to Present - VP of Business & Corporate Development, Co-Founder BuyBak, LLC - Denver, CO

2002 to Present - Principal, Peter Kent Consulting - Denver, CO

2009 to 2011 - Founder, CEO, LeadNation, LLP - Philadelphia, PA

2007 to 2008 - Sr. VP, United States, DNAML, Pty - Denver, CO

2001 to 2003 - Vice President Marketing, Indigio Group - Denver, CO

2001 to 2001 - Vice President Web Solutions Internet Commerce & Communications - Denver, CO

1998 to 2001 - Co-Founder - Denver, CO

1997 to 2003 - Founder, President Top Floor Publishing - Denver, CO

1986 to 1996 - Independent Consultant Kent & Associates - Denver, CO

1982 – 1986 - Systems Analyst
1979 – 1982 - Area Supervisor, Core Laboratories Int’l, Inc. - Dallas, TX / Mexico

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Education, Licensure, and Certifications

B.A. Geography/Geology, 1978, University of Sheffield, United Kingdom

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Publications & Presentations

Books Authored by Mr. Kent


Mr. Kent contributed to the following books:


Focus Areas

  • Search Engine Optimization
  • Pay Per Click
  • Affiliate Marketing
  • Amazon Marketplace/FBA Merchandising & "Re-commerce"
  • E-commerce Site Development
  • Internet Billing System
  • Multimedia
  • Web Application Development
  • Software Comparison

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